Mercedes Benz Online Sales Platform

In the consumer world, sales channels are constantly evolving. To improve the user experience and attract potential customers, our team collaborated with Zung Fu to rebuild the online sales platform for the world-class automotive brand, Mercedes Benz.

Through intensive meetings with Zung Fu’s sales team, we worked closely together on user behavior research and wireframing. We utilized the research insights and studied the brand elements to create a localized user experience and brand-aligned website that showcases the high performance and elegance of the brand.