“Break your own norm” (BYON) is a way of life embraced by millennials in today’s world. ORIX, a Japanese diversified financial services group, launched a new sub-brand to provide financial support for those who wish to pursue their goals further.
We collaborated with ORIX to establish the brand and launch a campaign. From designing the logo to creating the brand book, website, and roadshows, we defined the brand identity and raised public awareness.
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Client
ORIX
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Role
Branding / Art direction
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Agency
Zlashy
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URL
Official site
